How to Update your Medical or Dental Brand
A clear brand shown throughout your medical office plays a large role in providing trust in new patients, attracting new business and maintaining the level of professionalism to returning clients that they appreciate and respect. If your medical or dental office is in need of a branding refresh, here are our tips for where to invest in. Let’s get started!
Updating The Exterior Logo and Signage
Starting with the brand logo and signage located on the exterior of the office, the office logo should demonstrate the practices profession and dedication to your clients. This logo will be carried throughout your brand’s marketing and exposure, so taking the time to develop a design that accurately reflects your business is of the upmost importance for refreshing your brand.
Remember that the logo on the outside signage, is just as important as your interior space. The outdoor presence will intrigue those passing by your office and help with visibility to patients visiting the office. Bringing your current logo up to date with modern graphics is one way to breathe new life into your space.
A few ways you can upgrade your logo and signage is by including metal fixtures, neon lighting, abstract fonts or revert to classic and simple designs for a more traditional appearance. Any of these options can be custom tailored to your profession and personality.
It is also vital that your signage is easily readable so that patients or pedestrians can see your office and what you have to offer from far away. At our Client’s Orthodontics office, the signage clearly states their type of service provided with a subtle yet distinct logo on the left hand side to show patients their brand. The signage was also made out of metal with a 3D effect which makes it clearly visible and stand out in the plaza.
2. In-Office Signage
The interior signage of your office space should also be updated to match the exterior, to create a cohesive branded experience for patients.
Incorporating your logo and descriptive writing on the signage for your medical or dental office allows clients to feel more comfortable in new surroundings. Being mindful of the signage posted in the lobby, reception area, hallways and other important rooms throughout the office ensures easy navigation for patients or guests. This type of detail orientated planning, contributes to creating a functional and patient focused space, resulting in happier patients and higher ratings for your practice.
Interior door signage in our Orthodontic Practice Project subtly reminds clients of the practice’s brand, which contributes to making their time there a memorable experience.
3. Choosing a Consistent Color Palette
When updating your logo, we suggest adhering to a color palette that reflects your personality and patients. Carrying this color palette throughout the office and implementing the color on accent walls, pillows, furniture and artwork provides a cohesive branded experience for your patients. Consider opting to stay within one color scheme, as it assists in creating a unified and more calming space, rather than having mix-matched items/accents that may be distracting to the office environment.
Creating a personalized space, contributes to curating an office that services others but is still inspired by you and remains uniquely yours. At our Ophthalmology Office Project, we opted to carry this vibrant and rememberable pink color throughout the office. Providing our client’s patients with a warm and cheerful branded experience when visiting.
Updating your medical or dental brand should be a positive and exciting experience for your office. At MTI, we are here to bring your brand into a new light, and reflect the quality of your service in your interiors for many years to come.
When you are ready to transform your medical office space, our team is ready to help. Schedule a consultation with us today, we look forward to hearing from you!